In common with most people coming from a Software background, I’ve often been guilty of focussing on ‘the latest technology’ to the detriment of some of the real opportunites in the market. With both Irish and key exports market ageing (and set to grey further in coming years), one of these real opportunities is in the 50+ market.

Which explains my interest in the Business of Ageing Conference (full programme), being held in the Royal Hosptial Kilmainham, Dublin on the 3rd March. Some quotes from the  conference organizers;

• Wealth and revenues in Europe of persons over 65 is over €3tr
• Wealth and revenues of the baby boomer population in the US is over $2tr
• The declared revenues of the over 65’s in Ireland is €6.6bn
• People age 50 and older control more than 50% of the total U.S. discretionary income
• The discretionary spending power of Australians aged 45+ is predicted to be $218 billion in 2009, 31% more than adults under 45.
• 50-plus households in the UK spend around £250 billion annually, which equates to over 40% of national household spending.
• In Canada the over 50’s control three-quarters of all the personal wealth in the country; buy 30% of all food consumed in the home; have more than $7 billion in retirement savings; are 97% debt-free, and dine out frequently.
• The United States Census Bureau showed that while 40% of the United States population was 50 or older, this group held 75% of the nation’s financial assets and did 55% of all consumer spending

Got your interest? More details and registration for the conference are on the website:  www.businessofageing.com

While we’re at it, here are some Enterprise Ireland clients already looking at this market, in the  IT for Health sector.

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