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Posted by on 31 August, 2011 in eMarketing - (Be the first to comment)
Is your website failing to achieve your online business objectives? Have you noticed dwindling numbers of visitors? Is your site looking dated? Have new technologies become popular since you last upgraded your website? If you answered yes to any of these questions, it may be time for a website makeover.
Posted by on 17 May, 2011 in eMarketing - (Be the first to comment)
The number one pitfall when redesigning your website is failing to set a realistic goal of what you want to achieve. That’s according to Patrick Murphy, director of Irish-based web marketing specialists SiliconCloud. Failing to define clear objectives for your redesign, whether that be increased traffic and/or sales, is the equivalent of buying a house off the plans, says Murphy: within a few years it almost invariably becomes apparent that changes need to be made.
Posted by on 18 August, 2009 in eMarketing - (Be the first to comment)
First impressions are very important for businesses hoping to win new customers. The homepage of your website is generally the first page web surfers will see, and it’s the one they’ll use to form an initial opinion about your business. Similarly, it’s particularly important that businesses with a small web presence optimise their homepage for search engines like Google if they want to be ranked highly. Thankfully, there are a number of simple things you can do to appeal to customers and cater for search engines. (more…)
Posted by on 4 August, 2009 in eMarketing - (Be the first to comment)
More and more Irish businesses are selling their wares online. It’s one thing to attract a customer to your site, but quite another to make the final sale. Having an easy-to-use checkout system can make all the difference for those looking to improve sales. Recent research has shown many US and UK shoppers are abandoning purchases even after selecting items for their online shopping carts. Over 60 percent of US online retailers are seeing cart abandonment rates of more than 20 percent this year, according to research by consulting firm E-tailing.com. (more…) |
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