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Posted by on 8 February, 2011 in eMarketing - (Be the first to comment)
Choosing whether or not to establish an online store is one of the biggest decisions an SME can face. The potential for global, 24/7 selling and the low-cost nature of setting up an online store (when compared to the cost of opening a physical store) make e-commerce a hugely attractive proposition. So, for those yet to develop an online store, what processes – and costs – are involved in going online? And what is a reasonable level of expectation to have for your online presence? (more…)
Posted by on 16 November, 2010 in eMarketing - (Be the first to comment)
Previously we discussed the fundamentals of the video production process, including the importance of having a clear message and knowing your audience. For those who want to outsource their video project, the next step is finding a good production company to put the video together. What should SMEs look for in a potential video provider? (more…)
Posted by on 2 November, 2010 in eMarketing - (Be the first to comment)
Posted by on in eMarketing - (Be the first to comment)
There’s no doubt that video content can offer website visitors something entirely different to simple text. Despite this, historically SMEs have not been huge adopters of video, primarily because of the costs involved in production and distribution. Costs are falling, however, and distribution is now easier than ever, thanks to sites like YouTube and the ease with which you can upload a video to your website, Facebook account or blog. (more…)
Posted by on 6 April, 2010 in eMarketing - (Be the first to comment)
One of the most frustrating issues for internet users is poorly designed websites. We’re all familiar with the ones that make you wait for huge Flash animations to download onto an “intro page” before you can click through to the website itself. Or the ones that have auto-play sound files that take you by surprise the first time you visit – and make you reluctant to visit again. (more…)
Posted by on 23 March, 2010 in eMarketing - (Be the first to comment)
Staff internet usage has always been a tricky issue to manage. Most companies now make much use of the web or email in doing business. Many staff members need constant access to both in order to carry out their daily tasks. However, no company wants their staff wasting time or viewing inappropriate material online. Hence the requirement in companies of all shapes and sizes for a fair, balanced and easily understood internet usage policy. (more…)
Posted by on in eMarketing - (Be the first to comment)
Video grabs attention much faster than text does, so many companies are now promoting themselves online using video created by themselves or by hired professionals. Video can drive your marketing strategy and generate interest in your company far beyond anything a brochure could achieve. However, it’s not always easy to produce good video content, especially if you have limited video production experience and a small budget. (more…)
Posted by on 9 March, 2010 in eMarketing - (Be the first to comment)
Social networking sites like Facebook and Twitter offer companies a low-cost way to market their services and connect with clients and customers. But with more and more people engaging with social media, these sites have become attractive to criminals. As hackers and spammers start to exploit the opportunities created by social networking, such sites now represent a unique security risk to businesses. (more…)
Posted by on 13 October, 2009 in eMarketing - (Be the first to comment)
SMEs of all sizes can now access technologies that have traditionally only been available to large firms. They can do so without having to buy new hardware, software or pay much up-front costs. And these technologies can be scaled to meet the needs of the SME as it grows or, indeed, shrinks. This can all be achieved through cloud computing, a catch-all term for IT services that are provided over the internet. However, there a number of barriers that SMEs have to overcome if they want to successfully use cloud computing. (more…)
Posted by on 29 September, 2009 in eMarketing - (Be the first to comment)
The IEDR is the organisation charged with managing dot-ie (.ie) domain names in Ireland. David Curtin has been its chief executive since 2002. Before joining the domain registry, he worked in accountancy with KPMG and Smurfit, running Smurfit Software Services. We asked Curtin about the future of the dot-ie domain and how Irish SMEs stand to develop online in the coming years. (more…) |
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