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Posted by on 15 June, 2010 in eMarketing - (Be the first to comment)
The recent explosion of social media has created new and exciting ways for SMEs to reach their customers. Millions of people use social media tools such as Facebook on a daily basis. Meanwhile, micro-blogging site Twitter offers companies quick and easy ways to connect with their customers and clients. However, just 17 percent of UK retailers’ email campaigns in 2009 incorporated social networking elements, according to an annual benchmark study by marketing agency dotMailer. (more…)
Posted by on 23 March, 2010 in eMarketing - (Be the first to comment)
Staff internet usage has always been a tricky issue to manage. Most companies now make much use of the web or email in doing business. Many staff members need constant access to both in order to carry out their daily tasks. However, no company wants their staff wasting time or viewing inappropriate material online. Hence the requirement in companies of all shapes and sizes for a fair, balanced and easily understood internet usage policy. (more…)
Posted by on 9 March, 2010 in eMarketing - (Be the first to comment)
Social networking sites like Facebook and Twitter offer companies a low-cost way to market their services and connect with clients and customers. But with more and more people engaging with social media, these sites have become attractive to criminals. As hackers and spammers start to exploit the opportunities created by social networking, such sites now represent a unique security risk to businesses. (more…)
Posted by on 9 February, 2010 in eMarketing - (Be the first to comment)
Many SMEs are engaging with clients and customers via social networking sites such as Twitter, Facebook and LinkedIn. These sites offer a cheap, easy and effective way for companies to communicate and interact with customers, build customer lists and disseminate marketing material. In some cases, the benefits of social networking are intangible. For example, it’s hard to determine a return on investment (ROI) from having good customer relationships and maintaining an up-to-date online company presence. (more…)
Posted by on 9 June, 2009 in eMarketing - (Be the first to comment)
Irish businesspeople are using Twitter in increasing numbers. The micro-blogging website has slowly built up a dedicated following in Ireland despite initially being ignored by most businesses. The ease of use and potential networking benefits have proven key factors in bringing Irish firms onto Twitter. (See Twitter for business (part one) for the rest of this feature.) (more…)
Posted by on 26 May, 2009 in eMarketing - (Be the first to comment)
Micro-blogging website Twitter has become a phenomenon with consumer and business internet users alike in recent times. The site is used by subscribers to publish very short messages, or ‘tweets’, that are no more than 140 characters in length. Part of the success of the website is down to its ease of use. Users can ‘follow’ other members’ tweets and add followers of their own, building an online community. The potential benefits for business are substantial. Twitter can enable fast interaction with an audience that is interested in what you have to say (because they’ve signed up to receive your tweets), and it can help you to network with other members who you find interesting. (more…) |
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