The recent explosion of social media has created new and exciting ways for SMEs to reach their customers. Millions of people use social media tools such as Facebook on a daily basis.
Meanwhile, micro-blogging site Twitter offers companies quick and easy ways to connect with their customers and clients. However, just 17 percent of UK retailers’ email campaigns in 2009 incorporated social networking elements, according to an annual benchmark study by marketing agency dotMailer. (more…)