Group purchasing and discount sites are all the rage among local businesses and their customers. According to recent research by consultancy firm BIA/Kelsey, the US market alone is set to grow from USD873 million in 2010 to USD3.93 billion in 2015.
Naturally, consumers worldwide are rushing to seize on great online deals being offered by SMEs, from restaurants to manicurists. For consumers, the idea is simple: sign up to receive digital coupons (sometimes with strings attached, but more on that later) and then enjoy discounts and savings when you spend money on a selected product or service. (more…)