Selling online (part two): Social and SEO
Posted by Eoin O'Siochru on 22 February, 2011 in eMarketing - (Be the first to comment)

Your e-commerce website is up and running. The bank has approved your online merchant account. And Google has found and indexed your website.

Mission accomplished? Not quite. People need to know your website exists before you can start doing serious business.

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Prepare your web store for Christmas now
Posted by Eoin O'Siochru on 19 October, 2010 in eMarketing - (Be the first to comment)

Getting your web store in shape for the Christmas season is crucial to your annual e-commerce success.

At this time of year, you’re likely to get a high percentage of first-time visitors to your website, so it’s important to get the basics right. (more…)

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IT security: a challenging year ahead
Posted by Eoin O'Siochru on 12 January, 2010 in eMarketing - (Be the first to comment)

Security experts are predicting that hackers and IT system attackers will be shifting focus slightly in 2010. Some of the threats identified have been around for a while – such as Web 2.0-based hacks and botnets.

But others are relatively new, with SEO poisoning, malvertisements and smartphone attacks set to go mainstream. Windows 7 is also expected to be targeted by cyber criminals and hackers. (more…)

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Simple ways to improve SEO
Posted by Eoin O'Siochru on 14 April, 2009 in eMarketing - (Be the first to comment)

There are nearly 200 million websites on the internet, according to British internet services company Netcraft. The most common way for internet users to track down a single site in the midst of this giant digital haystack is by inputting a word or phrase into a search engine.

This is why it’s essential to make your site as easy as possible for search engines to find and rank, in a process known as search engine optimisation (SEO). (more…)

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