Maximise Profit through Product Management
Posted by Andrew Peet on 28 May, 2012 in Training | Uncategorized - (Be the first to comment)

Enterprise Ireland recognises that market-led innovation is critical to any company’s future success.

Product Management is a key organisational function implemented by highly successful companies to maximise their profitability by managing their products from idea generation to end of life.

Following a product management process ensures that a company:

  • Identifies the right  market
  • Identifies the right customer
  • Builds the right product
  • Clearly articulates the business value of this product to the target market
  • Delivers the product to the market through the most effective channels and business models

Product Innovator Ltd provides training, tools and consultancy in Product Management.   Irish and international clients include Government Agencies, Universities, Technology Incubation Centres, and both established and early stage companies.

Product Innovator’s next 2-day Product Management Training course in Dublin is 12th – 13th June at The Gibson Hotel, Point Village.

The Product Innovator approach is hands-on and practical.  Practical exercises and discussions are based around the needs of the participants, backed up with templates and examples, so expect to return to your office armed with tools, skills and concepts that will have an immediate impact on your business.

To learn more and to register for the 2 day course, please use the following link:

http://www.productinnovator.com/training/product-management/dublin/

Enhancing Talent in Software Product Management
Posted by Andrew Peet on 27 April, 2012 in Dublin | Innovation | Uncategorized - (Be the first to comment)

Enterprise Ireland is helping software companies to embed best practice in Product Management in 2012. We’re delighted to provide support to our colleagues in the ISA and DIT.

The ISA Software Skillnet in association with Dublin Institute of Technology and the Irish Software Association would like to invite you to the launch and information evening on

Enhancing Talent in Software Product Management

              

 

The evening will announce new opportunities for Software Professionals to develop high level product management qualifications and practice

  • Postgraduate Diploma in Product Management
  • Masters of Science in Product Management
  • Product Camp Dublin

The special guest speaker for the evening will be

Sean O’Sullivan CEO Avego & Dragons Den Judge

6.30 pm, Wednesday 2nd May, 2012

Radisson Blu Hotel, Golden Lane, Dublin 8

RSVP: susan@isa-skillnet.com, 086-806-7200

Product Management – last training places available.
Posted by Andrew Peet on 3 November, 2011 in eMarketing | Event | Software | Training - (Be the first to comment)

Over the past ten years, a new ‘Software Economy’ has emerged. Driven by fresh business models such as Software-as-a-Service (SaaS), and reinforced by a wide range of Internet-based technologies such as Cloud, Open Source and Web 2.0, this particular economy-based process is transforming the software industry, enabling Irish companies to reach global markets with a pay-per-use revenue model.

Enterprise Ireland provides a suite of programmes designed to help companies make the occasionally challenging transition to SaaS, internet marketing and product management, and to this end is assisting with a Product Management programme that brings together international and Irish expertise to take, initially, 20 Irish software companies on the product management journey.

Product Management is a key organisational function that oversees a product through all stages of its life-cycle, from start to finish, as well as spanning both product development and marketing functions. Adhering to a product management process ensures that companies are able to identify the right market and the right customer, build the right product, clearly articulate the business value of their product to their target market, deliver the product to the customer through the most effective channels and business models, and – crucially – know when to cease investment in a non-viable product or service.

From the programme, companies will learn how to connect their marketing and product development functions in a manner that will ensure their products always reflect precisely what the customer wants – and what the customer will pay for.The programme is aimed at software companies that, typically, have been trading for at least five years, have a strong record of R&D and exports, and whose revenues (again, typically) should be in excess of €2m.

The Product Management Programme will start in early November, and will be completed in April of next year. For further information or booking please contact Eilis McNulty by telephone (01-8794000) or by email [emcnulty@dolmen.ie]

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Postgrad Diploma in Product Management – boost your Company, boost your Career
Posted by Jennifer Condon on 14 September, 2011 in Event | Marketing | Training - (Be the first to comment)

This is a guest post from Edel Creely, Managing Director of Trilogy Technology, and chair of the Irish Software Associations  Product Managment Working Group.  Product Management is one of the things that successful exporters do ‘right’, but is too often a gap in Irsh company skillsets.

What makes Apple products from the iPod to the iPhone to the iPad so successful? Great user experience, great attention to detail, great engineering? Certainly. But without great Product Mangement focussing the 49,000 people that work at Apple on ‘Who is going to buy / use this product?’,  Apple would risk going the way of HP.

Traditionally, Irish Software and Technology companies haven’t been great at Product Management. Which is a problem, given that we’re depending on their export sales to bring the Irish Economy back to growth.

To try and solve this problem, the Irish Software Association Product Management Group, working with the Dublin Institute of Technology  and the Software Skillnet, have put together the Postgraduate Diploma in Product Management – Software and Technology Sectors (pdf).  Even better, because of the special grant from Skillnets (under the Future Skills Needs Programme), participants will receive 50% grant aid towards the course fees.

The Diploma launches at Dublin IBEC Offices, 84-86 Lower Baggot Street tomorrow (Thursday Sept 16) at 6pm. The seminar will focus on an overview of the programme contents, as well as the programme’s primary modules, how the diploma will lead to a Masters Degree, practical assignments and assessment, entry requirements and the application process.To book a place at the information seminar email Susan[at]softwareskillnet.com or phone Susan at 086-8067200.

Applications for the Diploma close Friday 23rd September; The number of grant-aided spaces are limited so best to get your application in as soon as possible. Applications and programme brochure are available on the Software Skillnet website.

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