Public relations, DIY-style

All companies need to get the word out about their particular product or service. Using PR to attract media attention is a long-established method for raising your profile and, ultimately, increasing your customer base. Given today’s challenging business...

Website focus: Press room

Your company’s website is a tool for communication and marketing. A ‘press room’ section can prove vital in widening the audience you can reach. Any SME looking to communicate with the media should consider developing a special press area online....