Business Oppportunities in Location Services Market

Posted by Niall Bolger on 13 April, 2011 in Cloud Computing | IT Services | Links | Managed Services | Mobile Solutions | Saas | Services | Telecom - (Be the first to comment)

Location Based Services as a topic is becoming mainstream now with advent of smarter technology at our fingertips and greater levels of context relevant data being made available to consumers and businesses. In previous times LBS did not achieve the critical mass due to the technology offering falling short of consumer expectations. Now however the mobile internet is truly here and with it the expectation that the device will connect with location relevant data and personal profiles. Geographic data is a critical aspect of location based offerings as is the location management function of the service.

Enterprise Ireland, in association with Ordnance Survey Ireland and the Enterprise Europe Network are hosting an event on the 10th May to explore the dynamics of this topic . This seminar will promote and stimulate discussion around opportunities in this area. Topics include emerging trends, technology issues, cross platform mobile applications and the use of data analytics as toolset.…

“Emerging Technologies and Business Opportunities in the Location Services Market.”

Venue: Enterprise Ireland, The Plaza East Point Business Park, Dublin 3.

Time: 08:30 to 13:00 , Tuesday 10th May 2011.

To REGISTER go to ://www.een-ireland.ie/eei/events/register.asp?eventid=326 before 4th May 2011. Enquiries to email: mailto:techroadmap@enterprise-ireland.com or tel: Debbie Nolan +353 1 7272587 . Please register early to avoid disappointment – this is a FREE event but places are strictly limited to those who register.

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Location location: smartphone marketing

Posted by Eoin O'Siochru on 5 April, 2011 in eMarketing - (Be the first to comment)

As more and more Irish consumers start using smartphones with built-in GPS and social media functions, location-based marketing (sometimes known as ‘local search marketing’) has become an increasingly interesting opportunity for small businesses.

The rise of location-based services has seen real integration of the digital and physical worlds – perhaps for the first time, at least in the business sense.

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Analytics: turning data into information

Posted by Eoin O'Siochru on 27 July, 2010 in eMarketing - (Be the first to comment)

For many small businesses, the prospect of digging into their web traffic details to extract useful business information can seem highly technical and somewhat daunting.

But without intelligent use of website visitor data, your company will miss out on vital information, such as how many visitors your company website is getting, where they begin and end their visit to your website, and how they found your site in the first place. (more…)

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Is there an app for that?

Posted by Eoin O'Siochru on 29 June, 2010 in eMarketing - (Be the first to comment)

Mobile applications (often known simply as ‘apps’) are software programs that allow phone users to do everything from play games to making purchases.

For SMEs who are not in the mobile application development business, the best use for mobile apps is, first, to create a mobile storefront that allows mobile phone users to purchase your products and services and, second, to promote your brand among mobile users. (For some examples of apps created by Irish companies, visit www.apps.ie.) (more…)

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