Group purchasing and discount sites are all the rage among local businesses and their customers. According to recent research by consultancy firm BIA/Kelsey, the US market alone is set to grow from USD873 million in 2010 to USD3.93 billion in 2015.
Naturally, consumers worldwide are rushing to seize on great online deals being offered by SMEs, from restaurants to manicurists. For consumers, the idea is simple: sign up to receive digital coupons (sometimes with strings attached, but more on that later) and then enjoy discounts and savings when you spend money on a selected product or service. (more…)
eBusinesslive, eMarketing, Facebook, Google, Group purchasing, Groupon, LivingSocial, SMEs
As more and more businesses turn to social media sales channels, Facebook is fast becoming a popular place for SMEs to host their own online stores.
A Facebook presence provides several benefits to SMEs, says Bob Curran, e-commerce business development manager at Buy4Now Technology Group. “I’ve always felt that Facebook is a good place to start as the user demographic crosses all age lines and genders, whereas for the likes of Twitter the age demographic of users isn’t as broad.”
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eBusinesslive, eMarketing, Facebook, SMEs, Social commerce, Trends
This is a guest post by Conor O’Neill, CEO at Loudervoice, and regular contributor to Web2Ireland.
The latest lineup for the next Facebook Developer Garage now includes
The facebook Developer Garage is on Wednesday February 9th in Gateway House, Dublin from 5pm-7pm. The event itself is free, but you must register over on Eventbrite.
Some of the hot topics which we can expect to hear about include:
- Facebook Places
- Facebook Credits
- Gaming
- fCommerce
If you have interest in any aspect of where Facebook is going, you should attend.
API, Developer, Facebook, Potential Exporters
Many SMEs are engaging with clients and customers via social networking sites such as Twitter, Facebook and LinkedIn. These sites offer a cheap, easy and effective way for companies to communicate and interact with customers, build customer lists and disseminate marketing material.
In some cases, the benefits of social networking are intangible. For example, it’s hard to determine a return on investment (ROI) from having good customer relationships and maintaining an up-to-date online company presence. (more…)
eBusinesslive, eMarketing, Facebook, LinkenIn, Social Media, Twitter
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