Retailer Solutions is an initiative driven by Enterprise Ireland. We work with retailers to understand their strategic and operational needs, in order to introduce value-adding, multi-channel suppliers to them that are capable of increasing efficiency, enhancing customer experience, or raising the level of innovation. This post originally featured on www.retailer-solutions.com.
Enterprise Ireland welcomed members of the retail community to the Irish Embassy, London on Thursday, 14thJune 2012 to celebrate the range of exciting technologies coming out of Ireland. Enterprise Ireland is a champion of innovation, and can provide retailers with access to emerging technologies from Irish companies with world class solutions for retail. We call this group of leading suppliers ‘Retailer Solutions’.
The event included the launch of the new short video which gives a flavour of some of the Irish companies that Enterprise Ireland works with.
As the UK isEurope’s leading eTail economy, the focus of the day was on this growing area of retail. At £68.2bn in 2011, eTail now accounts for 17% of all UKretail sales. According to IMRG (Interactive Media in Retail Group), eTail is forecast to grow by 13% in 2012.
The first part of the day kicked off with Michael Ross of eCommera who shared his ‘Manifesto for a ‘metailer’’ with the audience. Michael spoke about recent changes in consumer behaviour, and how this impacts on retailing business decisions. This has moved from the store to the individual: location, location, location is giving way to customer, customer, customer.
The afternoon’s speed-meeting session composed of 90 quick fire meetings between selected Irish eTail suppliers, including Actus Mobile Solutions, Realex Payments and Louder Voice) and retailers such as Tesco.com, John Lewis and TK Maxx.
Von Bismark was there on the day to showcase its wardrobe platform, which allows customers to physically try on digital clothing, and share their experiences via social networks. Check out our Pinterest account for images of this.
Matt Rhodes, Fresh Networks opened the evening reception with his talk on Social Media. The talk was decsribed by Victoria Thompson of Retail Week as a ‘fascinating story about social media which struck me as being particularly relevant to retailers’.