Whether it’s because of a merger, a new service or simply because you have outgrown your name, rebranding your company will have many implications for your online presence. Make no mistake, rebranding has an effect on everything from your e-marketing initiatives to SEO and social media.
It’s not a decision to be taken lightly, but if done correctly rebranding can have a huge positive impact on your business, from improving your search engine ranking to making it easier for people to spread the word about your brand on social networking sites. (more…)
Branding, Communication, eBusinesslive, eMarketing, Rebranding, Social Media
Whether you’ve planned an overseas work trip or find yourself accidentally trapped in an overseas airport thanks to an Icelandic volcano, it’s useful to have some tricks up your sleeve – or in your laptop bag – that can help you stay connected to your office back home.
With so many travellers experiencing unscheduled delays in recent months, there’s no excuse for not bringing as much communications equipment as possible with you on your trip. This won’t necessitate travelling with a telescopic radio antenna in your backpack, but it does mean bringing enough gadgets with you to stay connected with colleagues. So, what’s involved? (more…)
Communication, eBusinesslive, eMarketing
As businesses look to reduce costs and take greater control of their spending, many SMEs are keen to trim their internal and external communications costs, without sacrificing quality.
Here we look at some ways to cut your comms budget, from video conferencing to internet telephony to collaborative working tools. (more…)
Budget, Communication, Costs, eBusinesslive, eMarketing
Smartphones are mobile devices with high-level operating systems that offer increased functionality over standard mobile phones. Examples include phones running Apple’s iPhone OS, Microsoft’s Windows Mobile, Nokia’s Symbian, Research in Motion’s BlackBerry OS, Google’s Android, Palm OS and other Linux-based systems.
In effect, smartphones combine some of the power of a PDA (personal digital assistant), such as email and multimedia playback capabilities, with standard mobile phone functions like SMS and voice calls. Smartphones are hybrid devices that serve as equal parts mobile communications centre, day planner and personal assistant. (more…)
Communication, eBusinesslive, eMarketing, Smartphones
Your company’s website is a tool for communication and marketing. A ‘press room’ section can prove vital in widening the audience you can reach.
Any SME looking to communicate with the media should consider developing a special press area online. Even those not actively seeking attention, but open to the idea of media coverage, can benefit by enabling easier communication with the press. (more…)
Communication, eBusinesslive, eMarketing, PR
|
 |
|
