This is a guest post from Dave Feenan who is a key promoter of the CloudArena Group. Find out more on the CloudArena LinkedIn group.
We are all used to the saying “Water Water everywhere but not a drop to drink”. Change the word “Water to Data” and do we now have “Data Data everywhere but not a byte makes sense”.
The explosion in the increase of data is becoming one of the top challenges for organisations. Historically this increase was viewed as a requirement for additional storage and backup infrastructure. Today thanks to the availability of web-enabled devices, Business Intelligence and Analytics are now a defacto requirement. Gone are the days of yesterday’s spreadsheets and reports to be replaced by modern Dashboard and Real-Time Data access. Business owners and line managers need access to accurate Key Performance Indicators (KPI) and Metrics to enable appropriate decision making. It is not just businesses that are availing of BI. Smart meters will soon arrive into our homes and look at the level of information now provided when you watch live sport on TV.
On Wednesday 19th October, CloudArena will host a free to attend BI and Analytics seminar to discuss this topic. IBM, one of the many organisations taking part, will talk about how they deployed technology to enhance the audience’s real-time engagement at the Wimbledon Tennis Championships. Microsoft, Fujitsu, Cloud Consulting, Staff Balance and Enterprise Ireland backed companies, Jlizard and Treemetrics will all elaborate on how BI is a game changing advantage for us all.
What can BI do for your organisation? You do not want you to get left behind and to be told “Game, Set and Match” to your competitors by your customers.
This event is part of the Innovation Dublin 2011 Festival.To register www.cloud-arena.com
Analytics, BI, Business Intelligence, Cloud Area, Cloud Consulting, Data, Fujitsu, IBM, Innovation Dublin 2011, Jlizard, Potential Exporters, Staff Balance, TreeMetrics
Previously we saw how analytics tools can help you track the number of visitors to your site and where they came from.
Google Analytics is the most popular web analytics tool for SMEs worldwide. But to make real use of this software, make sure to take a look at Google’s Goals, a service that allows you to measure specific targets for your website visitors – for example, signing up to a newsletter or completing a purchase.
Analytics, eBusinesslive, eMarketing, Measurement, tracking
Every visitor to your website has a different back-story. Some will have found your site by searching for the products and services you offer. Others will go straight to your site because a friend, colleague or one of your sales team passed them the URL.
Once on your site, each visitor will have different expectations and desires. Some will simply want more information, while others will want to make a purchase. (more…)
Analytics, Behaviour, eBusinesslive, eMarketing, Google, tracking
Previously we discussed the type of data you should collect about your website’s traffic and listed some tools you can use to help with that process.
But there’s no point collecting all that analytics data unless you know how to put it to good use. (more…)
Analytics, eBusinesslive, eMarketing, strategy
For many small businesses, the prospect of digging into their web traffic details to extract useful business information can seem highly technical and somewhat daunting.
But without intelligent use of website visitor data, your company will miss out on vital information, such as how many visitors your company website is getting, where they begin and end their visit to your website, and how they found your site in the first place. (more…)
Analytics, Content, eBusinesslive, eMarketing, Google, Keywords, Location, Tools, Traffic
You’ve got the website, you think it looks good and you’re convinced that it’s going to win over new customers. Now meet the fickle web surfer. He or she lands on your site, has a quick look and, after about five seconds, leaves.
Perhaps the visitor wasn’t interested in your product or maybe just couldn’t access the information they were looking for – either way, finding out why that person left and doing something about it is one of the most important parts of operating a successful website. (more…)
Analytics, eBusinesslive, eMarketing, Feedback, Surveys, web
How do you know if your website is reaching the right audience? What tools are out there to let you know more about visitors? How can you use this data to keep them coming back? Web analytics tools offer a way for you to learn more about the kind of visitors checking out your online shop or website.
At the simplest level, these applications offer businesses the opportunity to monitor levels of traffic to their website. The potential for analysis goes much deeper, however, as these applications can be exploited to learn a great deal more. (more…)
Analytics, Customers, eBusinesslive, eMarketing, Web Analytics
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