Public Relations in the CloudComments on: http://bestconnected.enterprise-ireland.com/public-relations-in-the-cloud/ Best Connected Mon, 06 Feb 2012 10:56:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: William Wildeboer http://bestconnected.enterprise-ireland.com/public-relations-in-the-cloud/#comment-5720 William Wildeboer Fri, 26 Feb 2010 06:43:12 +0000 http://www.bestconnected.ie/?p=2625#comment-5720 Online marketers know that one of the fastest ways to increase traffic is to devote a responsible portion of your online budget to keyword buys at your major Pay-Per-Click search providers such as Google Ad-Words. Buy purchasing targeted keywords and keywords specific to your products, brand, and services; you stand a much greater chance to generate targeted traffic back to your website from much targeted users that are likely to convert at your site. Online marketers know that one of the fastest ways to increase traffic is to devote a responsible portion of your online budget to keyword buys at your major Pay-Per-Click search providers such as Google Ad-Words. Buy purchasing targeted keywords and keywords specific to your products, brand, and services; you stand a much greater chance to generate targeted traffic back to your website from much targeted users that are likely to convert at your site.

]]> By: John Appleby http://bestconnected.enterprise-ireland.com/public-relations-in-the-cloud/#comment-5719 John Appleby Fri, 19 Feb 2010 07:53:41 +0000 http://www.bestconnected.ie/?p=2625#comment-5719 I have used Ronnie Simpson as our PR consultant in three companies now - Oracle, Salesforce.com & Saaspoint. In all cases it has been the most cost effective marketing spend we made. As you pointed out, the IT industry has moved away from analysts being the fonts of all knowledge - now it's the internet. People find out about products through 'buzz', 'stories' & 'legends' - published on the internet, then do their further research guess where? On the internet. It has an enormous democratizing effect. No longer do you need to have an article printed in the Financial Times to have impact. While it's nice and has gravitas, you are also getting search engine hits, just by having your name mentioned in people's blogs. Just the way I found this blog!! Best John Appleby Chairman Saaspoint I have used Ronnie Simpson as our PR consultant in three companies now – Oracle, Salesforce.com & Saaspoint. In all cases it has been the most cost effective marketing spend we made. As you pointed out, the IT industry has moved away from analysts being the fonts of all knowledge – now it’s the internet. People find out about products through ‘buzz’, ‘stories’ & ‘legends’ – published on the internet, then do their further research guess where? On the internet.

It has an enormous democratizing effect. No longer do you need to have an article printed in the Financial Times to have impact. While it’s nice and has gravitas, you are also getting search engine hits, just by having your name mentioned in people’s blogs.

Just the way I found this blog!!

Best
John Appleby
Chairman Saaspoint

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