Partnering – Are you willing to sacrifice control for sales coverage? TechBrew Feb 9th

This is a guest post from John Caulfield, Solutions Director Oracle Ireland  and member of the Irish Software Association (ISA) Executive Council. This is the latest in the series of Irish Software Association and Techbrew events that EI is proud to be associated with.

As a compliment to the work that EI and the ISA have done in helping software companies use partners to win export sales, we’re focusing the next TechBrew (Thurs 9th February @ 7.00pm) on the area.  Held at 4 Dame Lane Dublin 2, TechBrew is an informal gathering of software company management and technology leaders, getting together to chat over a bite and a beer.

http://www.fotopedia.com/items/flickr-1472104052

In between the networking and beers we’ll cover “Partnering—Is it the fastest and cheapest entry to new markets or does it ultimately cost more?”. Talk to your peers to talk about the best route to market. Find out if you are willing to sacrifice control for coverage. See how you can expand your existing markets, what models work best and identify the best partners options for different markets, and how to managing the channel. Hear practical advice, successes and pitfalls, from those who have gone before you, shared in an informal learning environment.

Confirmed to speak:

  • Donagh Kiernan, Founder and CEO, Tenego Partnering, driving international sales for high growth technology companies, through partnering. Donagh helps high growth technology companies drive international sales, through partnering. He focuisses on making current partners effective and securing new partners that are ‘best-fit’ to sell products or services in identified target markets.

If you have some practical experience to offer yourself, why not take ten minutes to share your experiences on the night.


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