iGAP – how to grow your business online
Posted by in eMarketing | IGAP | Internet | Links | TrainingThis a guest post by Keith Bohanna co-founder of dbtwang. Keith participated in the first iGap Programme.
If you haven’t heard of iGAP, now is the time to acquaint yourself! Internet Growth Acceleration Programme is a management training and so-called ‘incubation’ strategy that is specifically designed to assist high potential internet companies in the early stages of their business, and to enable them to position themselves tactically in the marketplace. You might ask yourself what makes iGap so different from all the others out there? The answer is that iGAP, which is a multi-module programme running over six months, hones in on the precise needs of internet businesses, thereby ramping up their chances of success.
Here are a few questions for you, just in case you’re not sure of the where, how and why features of iGAP. In 2009, the business-led initiative Internet Growth Alliance aligned itself with Enterprise Ireland to develop iGAP, the debut run of which (from October 2009-April 2010) was vastly oversubscribed. The fundamental topics covered in the six monthly modules include how to accelerate strategic growth in business, marketing and sales; the great aspect about it is that through effective workshops, quality facilitators and implementation coaches, marketplace positioning, confidence and credibility is ingrained into the participants.
The feedback from the inaugural module run has been impressive, to say the least, to the point that iGAP2 is ready and raring to go, with the anticipation that there will be a high demand for limited places. Enterprise Ireland is now accepting applications for iGAP 2 – any interested online businesses can apply via the website at http://www.enterprise-ireland.com/igap, but only up to 6th September. The programme will commence in October 2010.
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