If you or your company are looking at upgrading the already proven tools of best international selling practice, upskilling for export growth, or wish to gain access to honing your selling skills, then you will be pleased to discover that Enterprise Ireland has developed a series of one-topic workshops that facilitate these areas precisely. The workshops are readily accessible and user-friendly, and draw on the combined experience and skill-set of our team (past and present) of international market advisers.

The workshops are structured to equip Irish companies with the necessary skills to master the basics of export selling and to make a beneficial impact on international markets. They, therefore, focus on the three primary building blocks of of successful international selling: the development of a persuasive Customer Value Proposition, the integration of a systematic and replicated Sales Process, and the execution of a rigidly defined Route-to-Market strategy.

Each workshop is one day in duration, and will take place at EI’s offices at Dublin’s Eastpoint Business Park. For optimum impact, an individual company will be offered a follow-up session (usually less than one month after the workshop) with expert facilitators. Participation in both the workshop and the follow-up session is crucial to the successful implementation of the series.

The workshops being offered are as follows:

• Winning Sales in Germany | 18 October, 2010.
• Sales Pipeline Management | 28 October | 2 November | 9 November, 2010.
• Partner Skills Development workshop with Giant Step. 16^th November
• Value Proposition and Messaging Development | 30 November, 2010. ( + two other dates to be confirmed – likely to be mid November and early December)
• Brand Development for B2B Service Companies | 9 December, 2010.
• Route to Market tools and tactics for the Construction Sector  | 14 December, 2010. (information to be provided)
• Doing business in different cultural environments | date to be confirmed.

Enterprise Ireland is funding the workshop (for EI Client Companies at 70% for an SME or 50% for a large company. The typical cost to a client company is €300 and this covers the 1 day workshop plus associated individual company follow-up sessions -  the charge covers up to 3 senior participants per company to attend.

For further details about the series of workshops contact Rena Cushion, EI Event Manager.

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