2012 Software and Service events in US, Canada, UK and Europe; Your Call!

Enterprise Ireland wants to continue to help grow the Irish economy during 2012 with a focus on jobs and exports. For Software and Service companies, a key success factor in  growing export sales is taking part in the right event, in the right market, at the right time.

We need your feedback about which events you rate most highly. Take 10 seconds to fill out the form below, and let us know which events you’re most interested in.

More details on these events are at the bottom of this post (click on ‘more’).

Of course, these events are only a small part of the full list of EI Events that are taking placing during 2012. The  RSA (Security) , MWC (Mobile World Congress) and SxSW (IT and Digital Media) events  are already well underway. If you’re interested in BestConnected updates on EI Software and Service events, and the other activity in the sector, you can subscribe for updates via Email  or for updates via RSS

Update; The expression of interest form is now closed. If you are interested in any of the events below, please contact your DA (Development Advisor) – click here to find out the name of your Company’s DA.


The IAMCP is the International Association of Microsoft Channel Partners. It is an independant grouping of people and companies within the Microsoft Ecosystem and offer a major opportunity for EI clients to learn, network, and find the best ‘route to market’

In Brussels on 26-27 March 2012, the major event will bring together up to 140 of your IAMCP colleagues from across Europe to network, create business links, and influence the development of vital policies that affect your business. This is a chance to catch up with IAMCP peers, meet new colleagues and forge exciting new business opportunities, as well as to learn more about developing EU policies that affect your business, such as the Single Market, privacy and data protection.

Website: iamcpsummit.com

For more info: Paul.Browne[at]Enterprise-Ireland.com

Rural Cellular Association

March 28-30 in Orlando, Florida

This is on of the best event to target the tier 2 and 3 carriers in the USA.  It is small and the speakers and executives are very accessible.

Website: rca-usa.org/events/spring-expo/2012-spring-expo/916072

Website: rca-usa.org/wp-content/uploads/2011/12/2012-spring-reg-12.19.11.pdf

For more info: David.Smith[at]Enterprise-Ireland.com

Social : Mobile : Payments Conference

April 11 – 12 in Orlando, Florida

A CxO level event that is focused on the convergence of social media, mobile connectivity and payments technology.

Website: socialmobilepayments.com

For more info: David.Smith[at]Enterprise-Ireland.com

Security Software & Services Networking Dinner

April , Date TBC,  London

Event size 25 EI clients.  A business dinner at the Irish Embassy London for clients operating in the information security sector.  Information Security Ireland (ISI) was established in 2009 as a networking body to act as a central force in the industry. In addition to 6 founding companies there are now 50 Irish companies operating in the information security sector. Objective is to increase exports by Tier 1-2 clients and provide business development arena for Tier 3 companies, facilitating introductions, new relationships and positioning of suppliers as well as Ireland as source of high quality info security.

Due to the limited size of this event, the final invitee list will aim to achieve the maximum impact on Irish jobs and exports.

For more info:  Gavin.McWhirter[at]Enterprise-Ireland.com

CTIA 2012

May 8 – 10 in New Orleans, Louisiana

We will have an Ireland Pavilion at CTIA and will host 7 clients

This is the largest wireless show in the USA with 40,000 attendees


For more info: David.Smith[at]Enterprise-Ireland.com


Microsoft Worldwide Partner Conference 2012

The Microsoft Worldwide Partner Conference (WPC) 2012 takes place in Toronto, Canada from July 8th to 12th  and provides a forum for companies to connect with other channel partners and with Microsoft staff, and to learn about the latest Microsoft programs, strategies, and cutting-edge technologies.

The WPC is an annual gathering for the Microsoft partner community to learn about Microsoft’s roadmap for the upcoming year, network and build connections, share best practices, experience the latest product innovations and learn new skills and techniques. The Microsoft WPC week is anchored around keynote presentations from Microsoft’s senior leaders, training sessions led by partners, Microsoft professionals, and industry leaders and thousands of meetings responsible for many new business transactions.

Enterprise Ireland hope to have a stand at Microsoft WPC and are looking for expressions of interest from client companies to be involved. Please visit Digital WPC to find everything you need to know about the event.

Website: digitalwpc.com/

For more info: Paul.Browne[at]Enterprise-Ireland.com


6 to 11th September. RAI Amsterdam

The IBC Conference is the leading international forum for analysis of the electronic entertainment industry. Attended by the most influential thinkers from the world’s foremost companies including The Walt Disney Studios, Sony Pictures, Facebook, Microsoft, Vodafone, Liberty Global and ESPN the IBC Conference gives a unique insight into the state of the industry and a glimpse at the roadmaps that will govern its future.

Website: ibc.org

For more info: JanJaap.Dijkman[at]Enterprise-Ireland.com

Dreamforce 2012

Dreamforce 2012 takes place Sept 18-21, 2012 in San Francisco

Dreamforce is salesforce.com’s annual user and developer conference and the enterprise cloud computing event of the year.  This year’s event takes place from September 18-21 at the Moscone Center in downtown San Francisco, and it’s an all-you-can-learn, one-stop-shop for success! There’s no better way to take on the latest advances in cloud computing: sales, marketing, customer service, and social CRM. We’ll have you doing the impossible in no time. The types of companies that attend Dreamforce are just as varied—ranging from large enterprises to small startups. From long-time customers to those just implementing Salesforce CRM. And from ISVs to systems integrators. More than 350 of the leading solution providers in cloud computing. From more than 40 countries across the globe.

Website: http://bit.ly/mX3B3I

For more info: William.Corcoran[at]Enterprise-Ireland.com


Oracle Open World

The Oracle Open World Conference 2012 takes place September 30th to October 4th in San Francisco.

It provides an opportunity for companies to connect with other channel partners and with Oracle staff and keep abreast of the latest Oracle trends through keynote sessions, forums, demos, and exhibitions created by and for Oracle business and technology users. It offers a premier chance to meet partners, industry luminaries, and experts for education and networking. With more than 1,800 sessions, 400 partner exhibits, and hundreds of demos to explore, Use this opportunity to meet with Oracle industry leads and product managers, to understand their strategy and to position yourself in the Oracle eco system.

Enterprise Ireland hope to have a stand at Oracle Openworld and are looking for expressions of interest from client companies to be involved.


For more info: Paul.Browne[at]Enterprise-Ireland.com

Showcase Ontario , Canada

First week of September, dates TBC

Showcase Ontario is the Ontario Government’s primary technology event. Following the interest in Irish companies at GTEC, (the equivalent federal government event), Enterprise Ireland will be taking a stand at Showcase with limited space for a number of Irish companies. This will be an opportunity to find out about potential opportunities in supplying to the Ontario government, and to network with senior IT and technology heads over the course of the conference.


For more info:  marguerite.bourke[at]enterprise-ireland.com


Financial Services Networking Dinner

15th November, London

Event size 25 EI clients.  Increase exports by Tier 1-2 clients and provide business development environment for key Tier 3 companies, facilitating introductions, new relationships, more effective positioning in a risk averse industry. Position Ireland as source of high quality financial services and solutions and Enterprise Ireland as an important partner organisation to UK institutions.

Due to the limited size of this event, the final invitee list will aim to achieve the maximum impact on Irish jobs and exports.

For more info:  Gavin.McWhirter[at]Enterprise-Ireland.com

PhoCusWright Travel Conference

The annual PhoCusWright conference brings the most influential industry leaders together to debate and define the most influential trends shaping the travel, tourism and hospitality industry. Top executives, visionary thinkers and innovators from across the world attend this engaging conference. The Travel Innovation Summit@The PhoCusWright Conference shines the spotlight on the new applications and ideas that change the industry.

Scottsdale, AZ November 2012

Website: phocuswright.com

For more info:  Edel.Coen[at]Enterprise-Ireland.com


Telecom Time

12th and 13td December Expo Houten, The Netherlands

The largest and most visited trade fair for telecom professionals in The Netherlands. The fair gathers suppliers of telecom equipment, system integrators, and telco operators.

Website: telecomtime.nl

For more info: JanJaap.Dijkman[at]Enterprise-Ireland.com




  1. None of these events are relevant tot eh Mobile apps space.

    • Brian,

      Thanks for your comment , but I’d have to respectfully disagree. While Mobile World Congress and SXSW are the biggest events for App Developers (mentioned in passing in the post, both with good groups of Irish Companies, recruitment closed before we went to press!), CTIA, RCA, WPC and Social:Mobile:Payments will also have a large Mobile / App element.

      I would be interested in hearing what other events (in the Mobile Apps space) we *should* be considering – my colleague Ruairí Ó h’Ailín is particularly active in this space, worth keeping in touch.

      Let me know what you think


  2. We would be interested in Events 2 & 3

    • Joan,

      Would you be able to fill out the form that is embedded in the blogpost? We’ve had close to 200 responses so far today, using the form makes sure we don’t miss anybody that’s interested in an event.



  3. we are focusing on the telehealth/wellness sector so none of these are suitable for us but thanks anyway

    • Jerry,

      My colleague Dan Barry is running a number of eHealth initiatives – they’re slightly more focussed than these events / conferences, worth getting in touch with him.


  4. Our product is a food safety system. It is cloud based and includes wireless sensors but noe of the above events are relevant.

    • Ultan,

      Thanks for that – just looked at your website. The eHealth side of the business might be one with a couple of EI initiatives (not events) this year.



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