This is a guest post from Dave Feenan (LinkedIn), organiser of the CloudArea events at the NCI Dublin
With many challenges facing us today, the old mantle of “Cash is King” still holds true. Yet smart cash remains untapped in all our organisations.
We are all comfortable with the term CRM, whether it is a spreadsheet or one of the more recognisable branded solutions provided by many of the major players. The challenge lies in how this data is used to gain business advantage, cement relationships, enable decision making, access analytics and more importantly to do this all is real-time. There is still a belief that CRM is just a database of interactions, notes, observations and a first stop on the journey of internal search for client or prospect information.
An enhanced sets of collaboration tools, better visualisation, Cloud delivery options whether public or private, interlinked with the growth of social media platforms have changed the game. By joining us on Thursday 16th June from 1300 to 1800 at CloudArena’s – It’s CRM Jim, but not as we know it”, IBM, Microsoft and Fujitsu amongst others will discuss and present the many permutations of accessing and enabling data to communicate and interact with the world.
The objective of this CRM showcase is to bring together knowledgeable speakers to facilitate an interactive series of talks and discussions on the following CRM related themes;
- Social CRM – the use of social media within CRM to enhance customer relationships
- Collaboration – how CRM solutions can improve and strengthen collaboration across the customer supply chain – integrating all the customer touch points
- CRM as an Open platform – how your CRM solution can be a ‘platform’ for other related applications
- Analytics – the use of quality data to measure the quality of customer engagements and identify areas for on-going improvement – how to I measure the success of my CRM initiative
- The success of my CRM solution depends on my linked up business strategy
- Quality data – an important cornerstone of a successful CRM solution otherwise garbage in garbage out
The series of talks will start with a ‘beginner’s’ guide to CRM to ensure that the important principles are understood and to avoid an repetition in the later talks. This also allows each of the following speakers to present on the important principles and trends from each of the above themes. Following on the success of the previous Cloud showcase, we trust that you will find this an informative and thought provoking afternoon on the future trends in CRM.
Your Data, Your Life Blood, Your Smart Cash.
To register for this free to attend event http://www.cloud-arena.com/register.html