This is a guest post from Caelen King, founder and CEO of WhatClinic.com, a seach engine for health clinics worldwide that has recently expanded into the UK Dentist & UK Plastic Surgery markets. Caelen recently completed Enterprise Ireland’s iGAP 2 Programme.
Recently I was listening to Dermot, one of our salespeople, while he was on the phone. He was slowly but clearly spelling out our key advantages, but it was obvious from his careful enunciation that he was talking to someone whose English was very poor. What I didn’t know was that he was talking to a dentist in Mexico who didn’t speak ANY English.
From my perspective everything looked pretty normal. Dermot waited for the dentist’s reply and nodded sympathetically. Unfortunately, however, Dermot speaks no Spanish, other than a poorly pronounced “Hola” or “Gracias”. Despite this, and in his best Limerick accent, he stated the price of our product in Euro and in Pesos several times and listened.
Somehow, even with the language barrier, he made himself understood, and he listened again to the dentists unintelligible reply. The conversation continued like this for another five minutes before I finally heard Dermot taking down the dentist’s credit card details and closing the sale.
Now, I’m sure hearing this story you’re thinking that it is slightly implausible, if (more…)
