The third in the Enterprise Ireland Social Media Club series will take place on the morning of the 21st of October, 2011. Following on from our previous two sessions (“Social CRM”, and “Developing Your Corporate Voice”), this seminar is entitled “Best Practice Social Media for the Irish Public Sector”.

This free session will feature leading authorities and practitioners in the area, discussing the current “state of the nation” regarding the use of social media by Irish public bodies, as well as an overview of best practice in evidence in other countries. There will also be an opportunity to hear a case study of how one public body embraced the strategic use of social media, and successfully communicated its value and return on investment to senior management.

Who Will I See?

Damien Mulley, Mulley Communications

Communications consultant, blogger, and seen by many as the lynchpin of the Irish Web community, Damien is also the founder of the Bord Gais Energy Social Media Awards. Based on the experience of working with nominees in the “Use of Social Media by State Body/Org” category, Mulley Communications have produced a white paper on the social media experiences of these organisations: detailing up-to-date statistics on their social media presences; processes in place to manage activity and content; and real-world successes achieved through using these new channels. Damien will present the key findings from this research at the session, as well as highlights from an investigation of how state organisations in other countries are using social media.

Capt. Pat O’Connor, Spokesperson & Media Relations, Irish Defence Forces

Involved with the planning and implementation of the Irish Defence Forces Communications and Public Relations strategy, Capt. O’Connor is the key driver behind the Defence Forces success at the 2011 Bord Gais Energy Social Media Awards, winning the award for “Best Use of Social Media by a State Body”. Capt. O’Connor will share the story behind this success, discussing the “hows” and “whys” of their use of social media, and giving the audience some insight into where they see their use of the channels heading in the coming years.

Event Details

The session will take place in the offices of Enterprise Ireland in East Point Business Park, Dublin 3. Registration will commence at 08.00, and the session will end no later than 10.30. Further updates, including detailed agenda, will be published here on the BestConnected blog.

To register for this free event, please go to https://www.eventsforce.net/enterpriseireland/295/register