Author Archives: Ruairí Ó hAilín

Have you ever wondered why buying paid apps on the Android Market took so long to make it to Ireland?
I’ve found an interesting perspective from Kyle Baxter on why Google are really in the smartphone OS business. I tried to extract the gist below, the full article is still worth a read as it has an impact on any Irish Software company developing for mobile devices. Note that this is not meant as an argument against Google or Android – but understanding the bigger picture can help people to ride the wave rather than fighting it :-)
What’s your opinion? – Leave a comment below.

“In essence, Since Google’s business is advertising, shifting industries away from paying business models is in their interest. If people are willing to pay for email, mapping and documents, Google’s business model is limited. Thus, using the outsized revenues they make from advertising on search, Google gives away Gmail, Maps, Docs, navigation, translation, et cetera, so no one can compete in those areas—to make free the norm for these services. If Google is giving away a quite good service, it’s hard to compete with them in that area, and so the economics of that business shift away from paid services to advertising-supported. And if a business becomes dependent on advertising for revenue, that’s good for Google, because they’re better at it than everyone else.

One of many interesting talks at last week’s DevDays Mobile/iPhone developers event, was a session entitled “Engagement through Gamification” by Chris McClelland of Ecliptic Labs.

Not a completely new idea, but great to spend some time listening to someone who has put a good deal of thought into it. I’ve read about people using games controllers for education and other non-game applications, but here the focus was on the social interactions in gaming and taking those into the “real” world.

The idea is that people are more likely to participate in a community if they are engaged using some or all of the basic human triggers common in games – the desire for reward, status, achievement, self expression or respect whether it is driven by competitiveness or even by altruism. Chris went on to give examples of social media companies who use these triggers in their products and also to outline some software frameworks that can be used to provide much of the functionality if you don’t want to build your own.

Dev Days Logo

A question to readers of this blog – are there elements of gamification that you could use to engage your customers further? Apart from the obvious areas of social media and elearning, could it apply to enterprise applications? Should you incorporate a leaderboard into your next release?

Reference: Chris recommended a book called Total Engagement on the subject of gamification.

DevDays: Mobile developers from across the island gathered in Belfast and Dublin last week for DevDays 2010 (http://devdays.info). I attended the  Dublin session although the agenda was similar at both events. There were talks on Facebook integration from Tapadoo.com, Connected/Mobile Health solutions, Card Payments in iPhone Apps separate to the AppStore, adding location to your apps from OS3.ie , good/bad product strategy from Des Traynor of Contrast and the importance of good design.

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