The largest trade fair in the world for mobile technology takes place next week in Barcelona. There are up to 70 Enterprise Ireland client companies involved, around 25 exhibiting and 45 visiting the Congress. This reflects the strong Irish mobile technology industry, which is young, innovative and punches well above its weight compared to the size of the country.
This year’s GSMA Mobile World Congress takes place as the mobile ecosystem enters the midst of an unprecedented wave of transformation, as business models adapt, new verticals and players emerge. The GSMA Mobile World Congress which will host 50,000 senior mobile leaders from 200 countries. With technology evolving and perceptions shifting, the mobile Internet is as influential as the fixed Internet one decade ago.

Companies on the Enterprise Ireland stand are showcasing a wide range of new mobile technologies. GOS Networks is helping operators to deliver and charge for video and other data intensive content to smartphones. Network congestion is a big problem as smartphones become more popular.
Zapa Technologies, an NFC (Near Field Communications) company, is closing the gap in the very new and hot area of social commerce with their mobile couponing technology enabling retailers to redeem virtual coupons as a physical transaction. The Tralee company Altobridge, is short listed for a Global Mobile Award in the category “Best Mobile Technology for Emerging Markets”. Altobridge brings connectivity to rural areas and has had particular success in the booming African market.
Solaris Mobile Ltd, the Dublin based operator of hybrid satellite and terrestrial wireless networks will be showing how their service enables the provision of mobile broadband and broadcast services allowing access to rich media content. This allows media hungry consumers to access interactive services such as video on demand and audio content, when and where they want, directly to their smart phone and other mobile devices.
Among the Enterprise clients exhibiting on their own stands are Ezetop, Feedhenry, Newbay and Openet. The visiting Irish companies are all positioning themselves to launch innovative products and services in this exciting new mobile ecosystem which brings global opportunities to even small Irish companies.
Full details on the Enterprise Ireland stand are available on our website. The EI team at the event will also be tweeting at @ei_madrid, check them out for updates and introductions.