As part the 2012 series of lean events, Thousand Seeds are hosting two half day workshops on 1st and 2nd May focused on practical ways to be customer centric to achieve sales. Delivered by Brant Cooper (author of ‘The Entrepreneurs Guide to Customer Development’), the sessions build upon the earlier successful events hosted by Thousand Seeds. Enterprise Ireland sees these events as supporting entrepreneurs who want to grow and prosper, bring as they do, key actors to Ireland to share their experience.
This in-depth, hands-on workshop is designed for entrepreneurs, corporates and SME’s who want to be customer-centric and to raise their odds for building successful products, OR CEO’s, CTO’s and consultants who work with getting products to market. As well as including a pdf copy of Brant’s book, the workshop will cover
- Learn how to Get Started
- The difference between listening to customers and doing what they say
- How Customer Development fits into the Build -> Measure -> Learn framework
- The Stages of Customer Development
- When NOT to do Customer Development
Praise for Brandt , the workshop host, from a previous Thousand Seeds Speaker;
“Brant is one of the foremost experts in the emerging science of entrepreneurship. I’ve seen him teach about customer development and it’s practical, action-oriented, and persuasive. I’ve had the pleasure of hosting Brant at several conferences, and he always delivers.”
- Eric Ries, Author, The Lean Startup
More information on EI’s Lean Engagement for Software Companies on BestConnected.