This is a guest post from Michael O’Brien – Head of Marketing at Celtrino, an Enterprise Ireland Client. Celtrino specialises in business process and supply chain document automation solutions.
Celtrino, our new company name, was launched in early June; I feel this event marks a milestone in the history and development of the company. Established in 1989 as the EDI Factory to automate business processes and document exchange, the company rebranded as Celerity in 2000 to position itself as a pioneer in the provision of internet technologies to further improve operational efficiency;
In 2009, we in the management team decided to look overseas to continue the growth of the company but market entry could have been compromised as the name Celerity was already registered in our key target geographies. We needed a new company name.
