Author Archives: Mary Sweetman

It is often the case that those magazines you see on office desks, and just casually flick through, are the very ones that can be ideal for introducing you to information that is crucial to your business.

Technology Ireland Logo

Technology Ireland is one such publication, as it focuses on feature articles and news stories in a sector that drives an important part of the country’s economy. For instance, did you know that the personnel of over 6,000 Irish companies read this bi-monthly magazine? That it regularly focuses on funding and management strategies for research and innovation in Irish SMEs, analyses topical science and technology issues, forecasts trends in emerging technology areas, and features story after story behind campus spin-outs and new start-ups?

The latest issue (March/April) includes articles on the following:

  • IT Security: Gordon Smith reports on Infosecurity Ireland’s aims to raise the country’s profile in global IT security sectors.
  • Mobile World Congress: an in-depth report by Aidan Walsh from Barcelona on Irish involvement at the recent event.
  • WingWatch: a news piece on software, developed at Trinity College Dublin, that will make airplane taxiing and parking even safer.
  • Cloud Computing: Ian Campbell talks to Irish companies involved in this new business paradigm.

If you want to subscribe to Technology Ireland, contact Teresa Meagh by either phone (01-7272954) or email

A key article in this months ‘The Market’ Magazine (pdf) from EI is Asking the right questions – Four crucial questions to help qualify sales prospects.

  1. What’s the customer need?
  2. Does this customer have the authority to make the buying decision?
  3. Does the client have the money to pay for the solution?
  4. What Timescale is the customer looking to buy?

A much more detailled guide is available in Tony Bourke’s Article (p18)

Other topics that the Magazine Covers this month are; (more…)

The SMARTOCEAN Innovation Cluster Strategy, recently launched for consultation , aims to bring together existing ICT knowhow and significant science and technology investments in our 220 million acre marine environment to develop new products and services for global markets.

Among the current areas of activity is the Advanced Marine Technology Research Programme, co-ordinated by the Marine Institute in association with the National Centre for Sensor Research (NCSR) in Dublin City University (DCU), and a range of industry and research partners. Its aims include creating an industry-oriented research grouping in the field of sensors, intelligent systems and sensor platforms. Dr Barbara Fogarty, national co-ordinator of Advanced Marine Technologies, has stressed that the group is particularly interested in identifying SMEs that have core capabilities in the areas of distributed sensing, wireless sensor networks, data management and data visualisations and that prior experience in marine environments is not necessary.

For more about this and other science and tech news, see the latest issue of Technology Ireland magazine, the science and tech news bites or the listing of forthcoming events .

The current issue of The Market is now live on the web. Here are some of the Highlights.

Making the move from product to service (pdf Link)

The drivers behind Software as a Service (SaaS) are now well understood. But what about the transition itself? For this month’s issue of The Market magazine, Adam Maguire spoke to two Irish software companies now making the move.

Not patently obvious (pdf link)

Also in this month’s issue of The Market, Gordon Smith looks at the tricky and controversial area of software patenting.

http://www.enterprise-ireland.com/NR/rdonlyres/9086975A-405E-454A-80B2-82590802EC67/0/Makingthemovefromproductstoservice.pdf

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