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Germany is Europe’s largest consumer market: worth €1.5 trillion this year alone.  Not surprisingly, a growing number of Irish businesses are now seeking opportunities to sell to German consumers.  The good news is that a large number of Germany’s 82 million consumers like Irish products and services. Indeed, 30% of Germans look positively upon goods originating in Ireland. So the opportunities are real enough.

New German Parliament building - fotopedia

Amárach Research has recently surveyed 1,000 German consumers to help identify opportunities for Irish businesses targeting the most successful economy in Europe. We would like to share the results with you.  Which is why we have organized a seminar next week to brief businesses on the opportunities that are now emerging. If you or a colleague would like to find out more, then simply book a place on the seminar website here. We look forward to seeing you there.

The results will be presented at a seminar on ‘Selling to the German Consumer’ on Wednesday 22nd June in the D4 Berkeley Court Hotel, Ballsbridge, Dublin 4. Tickets (first come first served) and further details are available here.

Are you selling into Germany? What advice do you have for other Software and Services Companies?

Germany is Europe’s largest consumer market: worth €1.5 trillion this year alone.  Not surprisingly, a growing number of Irish businesses are now seeking opportunities to sell to German consumers.

The good news is that a large number of Germany’s 82 million consumers like Irish products and services. Indeed, 30% of Germans look positively upon goods originating in Ireland. So the opportunities are real enough.

Amárach Research has recently surveyed 1,000 German consumers to help identify opportunities for Irish businesses targeting the most successful economy in Europe. We would like to share the results with you.

That is why we have organized a seminar next week to brief businesses on the opportunities that are now emerging. If you or a colleague would like to find out more, then simply book a place on the seminar website here. We look forward to seeing you there.

The survey was conducted by Amárach Research in May 2011, using a quota controlled sample to represent the German adult population aged 16 and over.

The results will be presented at a seminar on ‘Selling to the German Consumer’ on Wednesday 22nd June in the D4 Berkeley Court Hotel, Ballsbridge, Dublin 4. Tickets and further details are available at:

http://www.eventelephant.com/sellingtothegermanconsumer

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The leading global travel trade show in Berlin always starts each year with a record. This year was no different – 11,163 exhibitors demonstrating their products, services and destinations over 5 days at ITB. The event takes place in Germany which again leads the world ahead of the US and UK in international travel expenditure.

However, the big message I took away was that travel was no longer about a product but more about an experience. Let me try to explain….. 

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That was the main take away from a seminar about Winning Sales in Germany organised recently by the EI team in Düsseldorf. A large number of EI clients from the software and services sector supported by industry experts from Germany discussed and debated what it takes to be successful in a booming market of over 80 million people.

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In conjunction with the 100th anniversary of Konrad Zuse, the German computer pioneer, a German university class was asked in a straw pole about their career plans. Surprisingly for me, there was a real disinterest within the group to start their own business after university. Most preferred to follow a career instead in a multinational like BMW, Bosch, SAP or similar. If you asked a similar class in Ireland, I am sure the response would be entirely different. How could a nation driven be entrepreneurship and innovation have such an outlook?
Posted by Manus Rooney on 30 March, 2010 in Finance | Germany | Uncategorized - (Be the first to comment)

Irish payment processor Omnipay hits the news recently with a major award won at the European Card Acquiring Forum in Berlin. It was given to Omnipay due to their commitment to delivering “the most innovative services to acquirers”

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Posted by Manus Rooney on 19 March, 2010 in Germany | Software | Travel | Uncategorized - (1 Comments)

I got back last week from ITB – the largest Travel Fair in the world. I dropped in to the main Phocuswright session and heard some of the key notes from Javier Perez-Tenessa, CEO eDreams and the new CEO of Lonely Planet, Matthew Goldberg.

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Posted by Manus Rooney on 1 March, 2010 in Event | Netherlands - (Be the first to comment)

From September 9th – 14th 2010 Amsterdam RAI will host the IBC Conference & Exhibition. See www.ibc.org for exhibitors and the conference program.

IBC is committed to staging the world’s best event for professionals involved in CONTENT CREATION, MANAGEMENT and DELIVERY.

IBC2009 attracted 45,000+ visitors and 1,300+ exhibitors from more than 130 countries.

If clients are planning to attend, they should get in touch with Jan Jaap Dijkman (janjaap.dijkman<at>Enterprise-Ireland.com) or Patrick Torrekens (patrick.torrekens<at>Enterprise-Ireland.com)
at Enterprise Ireland.

Posted by Manus Rooney on 12 January, 2010 in Finance | Germany | Uncategorized - (Comments Off)

Interested in understanding more about the Swiss market? Want to meet with fellow Irish professionals from Financial Services in an open friendly environment?

The Irish Business Network extends the invite to a networking evening in Zurich on January 27th in the James Joyce Weinkeller at 6pm.

Guest speaker for the evening will be Simon Mc Dowell from the Financial Services team in Enterprise Ireland, Dublin. Simon joined Enterprise Ireland’s Financial Services team in January 2009 with responsibility for the asset management and related areas.

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