Germany is Europe’s largest consumer market: worth €1.5 trillion this year alone. Not surprisingly, a growing number of Irish businesses are now seeking opportunities to sell to German consumers. The good news is that a large number of Germany’s 82 million consumers like Irish products and services. Indeed, 30% of Germans look positively upon goods originating in Ireland. So the opportunities are real enough.
Amárach Research has recently surveyed 1,000 German consumers to help identify opportunities for Irish businesses targeting the most successful economy in Europe. We would like to share the results with you. Which is why we have organized a seminar next week to brief businesses on the opportunities that are now emerging. If you or a colleague would like to find out more, then simply book a place on the seminar website here. We look forward to seeing you there.
The results will be presented at a seminar on ‘Selling to the German Consumer’ on Wednesday 22nd June in the D4 Berkeley Court Hotel, Ballsbridge, Dublin 4. Tickets (first come first served) and further details are available here.
Are you selling into Germany? What advice do you have for other Software and Services Companies?