Author Archives: Brendan Fay

Just following up on my previous blogs from Bizcamp 2010 and the Panel Discussion . The event which was held last Saturday, 29th May was a huge success. Great venue – Guinness Storehouse with over 250 attendees. 40 presentations were given on the day which varied from an excellent presentation from Des Traynor of Contrast – ‘Product Strategy for the Business of Web Applications’ to Una Coleman of Event Elephant’s presentation on ‘International Marketing’. To see a full list of all the presentations given on the day just go to the Bizcamp website (pdf) -

You can find one of the presentations on Slideshare which was given by Ed Fidgeon-Kavanagh just to give you a flavour of the quality of presentations given on the day here.

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To follow on from my post of 18th May, the Bizcamp Team is delighted to introduce the list of speakers for the panel discussion titled “You’re never too young to start a business” which will be discussed at Bizcamp The panel discussion will take place at 2pm on the 29th May (The Guinness Storehouse) and will prove to be an interesting session.

Details as follows:

Moderator: Gavin O’Flaherty – Mason, Hayes + Curran

Helen Treacy, P.G.Dip. B.D., CEO & Founder of Cognitive Science Partners.

Helen Treacy is the founder and CEO of Cognitive Science Partners. CSP was formed in November 2009 to bring science to life. CSP has engaged with a leading psychology researcher and president of the European ABA Association to develop an evidence based, online teaching application for children and adults with autism. Since incorporation, CSP have secured first round investment and are currently working with their DA in Enterprise Ireland HPSU to maximise funding opportunities.  C.S.P. currently employs 5 full-time and one part-time employee and are busy recruiting two more full-time developers to ensure our September 1st product launch. Cognitive Science Partners’ mission is to launch three evidence based products successfully in the market in five years with an estimated turnover of 10 million by 2015.

John Matthew Holt, (29) CEO Waratek Ltd.

John Matthew Holt is the Co-Founder and CEO of Waratek Ltd (www.waratek.com) and principal inventor of Waratek’s RAIS technology. He founded Waratek in Sydney, Australia in 2002 to research a radical new design for high-performance computing (HPC) systems, opening a Silicon Valley research and testing office in 2006. Through 2002 to 2007 the company invented and prototyped a radical high- performance computing architecture called Redundant Array of Inexpensive Servers (RAIS), which it tested around the world with leading IT vendors, analysts, and academics. In 2008 Waratek closed a Series A investment round with Mangrove Capital Partners of Luxembourg and in December 2008 re-incorporated Waratek from Australia to Ireland to drive the world-wide commercialization of Waratek’s RAIS technology. Today Waratek Ltd operates with staff and associates in Dublin, London and Sydney, and will be shipping its first RAIS computing systems to early-adopter customers in Q1 2011.

Rob Ryan (26), LadyUmbrella Ltd.

Rob is the co owner and director of LadyUmbrella ladies t-shirts (http://www.ladyumbrella.com) which launched in January 2010. He has been involved in every aspect of the business and is an advocate for social media as a marketing tool. Using social media Rob has been able to get the word out about LadyUmbrella and has resulted in LadyUmbrella being mentioned in national papers both here and abroad. Outside of his work with LadyUmbrella he blogs about social media and is also a member of an international podcasting group which discusses effective use of social media.

Stephen O’Leary (26), O’Leary Analytics

Stephen O’Leary is the 26 year old owner of O’Leary Analytics, an online media and social media monitoring and analysis company. Having gained a degree in Journalism and Media Communications from Griffith College Dublin, Stephen spent a year working with The Irish Examiner in Cork, before returning to Dublin to take up a role with Meltwater News, a Scandinavian Media company. He worked in London and Amsterdam, and returned to Dublin to join Green 17, as a sports agent. In November 2009 he set up O’Leary Analytics, an online media and social media monitoring and analysis company. Using a range of monitoring and analytical tools, they track and report on coverage from over 120,000 online news-producing sources, and over 220 million social media sources – including Blogs, Twitter, Facebook, YouTube, and Message Forums.

John O’Dea, Manager of Enterprise Ireland’s Start-up Division

John O’Dea is manager in the Start-up Division of Enterprise Ireland, with responsibility for early stage projects in various industrial sectors. Enterprise Ireland promotes entrepreneurship and provides advisory and financial support to High Potential Start-Up (HPSU) businesses. EI has supported and invested in a wide range of new businesses and believe Ireland has huge further potential to generate significant numbers of new, world class, start-ups. As an engineer with an MBA, John has worked in a wide range of sectors, mainly in early stage companies.

Bizcamp is back! After 2 successful Bizcamps held in Dublin in 2009, the 3rd Dublin Bizcamp will take place on Saturday May 29th in the Guiness Storehouse Dublin.

The event is aimed at entrepreneurs and individuals aspiring to take that entrpreneurial step, but are not quite sure where to begin.

This is an opportunity for entrepreneurs and innovators to come together, share experiences and for others to hear their stories.



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In February, Enterprise Ireland organised 2 workshops for clients planning to export into the North American market. These workshops were held for clients from all sectors from Life Sciences and Clean Tech to Software and Services companies.

On the day, clients heard real-life case studies of technology companies who are doing business in the North American markets and both the pitfalls and successes for companies were highlighted. The First Flight programme highlights to start-up companies how Enterprise Ireland can assist in their markets of interest through the following routes:

  • Validation of Market opportunities through desk-based research and in-market itinerary development
  • Assisting with market positioning in advance of market entry
  • Conducting competitor analysis studies
  • Proactively delivering market intelligence on key areas of opportunity
  • Identifying and assessing distribution channels
  • Providing customized in-market itineraries
  • Providing access to external market expertise
  • Undertaking post market visit assessment and follow up

Enterprise Ireland is subscribed to a large number of databases and research houses that provide key up-to-date information on the majority of market sectors. If the information is not available through these sources, Enterprise Ireland can prepare an individualized report on a particular market sector. Enterprise Ireland can work with companies to identify target customers and identify and assess distribution channels. This type of work is carried out on a one-to-one basis and is specific for each company.

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