Case study: Cheval Equi

Posted by Eoin O'Siochru on 29 September, 2009 in eMarketing - (Be the first to comment)

Cheval Equi is an equine welfare company based in Waterford. It launched in 2008 after examining certain technologies developed at the University of Limerick and deciding that these technologies could be marketed to the animal health industry.

The company’s products are based on equine equipment that improve the welfare of horses. One of these products, Equi-Feeder, allows owners to clinically feed a horse with the correct amount of food up to 16 times a day automatically. The company’s other product is called Equi-Watch and it monitors and reports on the amount of water a horse drinks per day. The SME also installs the software, which supports these products, for its customers. (more…)

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Interview: David Curtin, IEDR

Posted by Eoin O'Siochru on in eMarketing - (Be the first to comment)

The IEDR is the organisation charged with managing dot-ie (.ie) domain names in Ireland. David Curtin has been its chief executive since 2002.

Before joining the domain registry, he worked in accountancy with KPMG and Smurfit, running Smurfit Software Services. We asked Curtin about the future of the dot-ie domain and how Irish SMEs stand to develop online in the coming years. (more…)

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Achieving the right level of software licensing

Posted by Eoin O'Siochru on in eMarketing - (Be the first to comment)

Software licensing may not be the most glamorous aspect of the IT world, but non-compliance with your software vendor’s licensing requirements could see your company hit with costly legal action, potential fines and much embarrassment.

In August, for example, the BSA – the international body representing the world’s leading software companies – took legal action against four manufacturing companies in the UK, which it claims were guilty of using illegal software. Highlighting a discrepancy between the software installed across the companies’ computers and the number of licences held for each product, the BSA action resulted in charges of software piracy on the basis of copyright infringement. Three of the firms ended up paying STG32,000 in settlement costs, and two jointly spent STG18,000 on acquiring the appropriate licences. (more…)

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